Sunday, December 13, 2009

In Japan, an Odd Perch for Google: Looking Up at the Leader

Google is the top of searching engine in America with 65%, futhermore in the world. However in Japan and Korea, they can't be the best in their internet markets. Google's marketing startegy is doing nothing because they believe if they make the best thing, people will use it without trouble. They did lots of merketing P.R. in Japan with breaking their marketing belief. But Japanese are still using Yahoo Japan. This means they couldn't adapt in real Japan. As we can see, they realized U.S. ideas can't always be the best way. Google start to change their selves. I can't believe they realized the fact now, anyway they became flexible company after this happening. So I am really excited how they will be the best place in Japan from now.

http://www.nytimes.com/2009/11/30/technology/internet/30google.html?_r=2&pagewanted=1&sq=google%20japan&st=cse&scp=1

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